Getting My Johnnie Walker Blue Label Ultra To Work
Getting My Johnnie Walker Blue Label Ultra To Work
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Inside our quest with the lightest bottle attainable, we took our vision to the crew of professional glassmakers. Exploring designs and glassblowing strategies to minimise glass use with no compromising durability.
This new, lightweight bottle is usually a factor of exquisite splendor; but additional importantly, it demonstrates what can be done when it comes to lightweighting glass. We are going to go on implementing these learnings throughout our vary, having much more progressive strides as we look to the future of Scotch.”
Johnnie Walker’s five years of investigate and growth have meant which the information attained is currently being used throughout the number of Diageo products and solutions.
At just 180g with no closure, the Johnnie Walker Blue Label Ultra bottle continues to be made by adopting a test-and-understand product, designing and Checking out without limitation and imagining what the future of lightweight luxury packaging could provide.
International Structure Director at Diageo, Jeremy Lindley who led the design task, explained, “Johnnie Walker Blue Label Ultra was born outside of an ideation session looking at the way forward for luxurious. With other groups relocating in direction of lightweight – including eyewear and large-efficiency cycling – we questioned whether luxurious spirits could abide by go well with. “We took our vision to a staff of skilled glassmakers and through a five year take a look at-and-understand method gradually discovered how to create exquisite, lightweight glass.
From peaty whisky to fruity whisky, lean on our qualified insights to discover the total wide variety and character of various whisky flavours.
The result can be an marketplace-very first that, in addition to accomplishing exquisite splendor, showcases what luxury, lighter-body weight, reduced-carbon bottles of the longer term could seem like. As part of the Diageo Spirit of Progress motion program, Johnnie Walker aims to lessen the bodyweight of glass Employed in its packaging; an ambition that is certainly aimed at minimizing the level of carbon emissions linked to packaging.three Whilst the technological know-how just isn't nonetheless accessible to launch bottles of this body weight at scale, permanently, the information Johnnie Walker has garnered is now getting applied to lightweighting initiatives across the Diageo portfolio.
Sure—this collectible version is usually ordered online and shipped securely to the doorway with signature affirmation.
With much less than 888 bottles launched globally, Each and every bottle is individually numbered and introduced inside of a luxurious collector’s scenario.
Find out more about Spirit of Progress – our worldwide ESG programme that will help create a far more inclusive and sustainable environment.
Five years back, Johnnie Walker established out with a specific ambition; to maneuver the spirits market ahead. Acquiring seen that a lot of luxurious categories ended up heading in a whole new direction – ‘sensitive’, as opposed to ‘heavy’ – the model sought to experiment with certainly one of its most luxury whiskies. Aiming to push the boundaries of lightweighting glass, all from the name of progress.
“We took our eyesight to some workforce of specialist glassmakers and all over a five 12 months test-and-understand process bit by bit discovered how to generate elegant, lightweight glass. The specialized troubles that lightweighting presents led us to incorporate a variety of structure and manufacturing specs that we couldn't have envisaged Initially of our journey; in the requirement of a tear drop form which We have now moulded to continue to mimic the iconic square form of Johnnie Walker bottles, for the addition of a protective cage to allow for any round base, as well as the hand-generating and filling of every particular person bottle to stay away from damages in creation.”
We uncovered the lightest, strongest glass bottle you may make without the need of compromising durability is a teardrop condition.
In whisky packaging, luxurious ordinarily implies significant—think thick bottles with hefty stoppers that double as trophies over a shelf. Johnnie Walker really wants to upend more info that thinking and embrace the notion that lithe is lavish.
Of course—this collectible version is often requested on the web and delivered securely to the door with signature confirmation.
Liquid Gentle enveloped readers in a mesmerizing interplay of sunshine and shadow, with going light-weight passing via glass types and projecting classy designs onto white walls.
With our focused concentrate on presenting lightness across just about every style and design factor, we introduced a specific lattice stopper, a bamboo frame along with a protecting transportation box.